10 Great Reasons To Support Driver Behaviour

It might at first seem counter-intuitive, but employers who actively support and encourage good behaviour among staff who drive at work, see massive benefits.  Here’s Why being proactive makes sense:

1.Employers can reduce crash risk - e.g. see  testimonials and DfBB Champions

2.Most crashes are predictable and preventable - source RSA

3.Employers have joint responsibility in law to evidence duty of care - source HSA

4.Safety is important but so too is avoiding costs and protecting your brand - see Cost of Ignoring

5.Driver error is the primary factor in 85% of fatal crashes - source RSA

6.Research since the 1930s shows performance generally improves with observation

7.Overconfidence is a factor –  studies show  almost 90% rate own driving as better than average

8.Just 3% of drivers score - i.e. behave - as well as average driver whose behaviour is monitored

9.Being proactive is easier than ever with technology - for example, see ALLY

10.Unexpected benefits cited include stress reduction and lower staff turnover

So, now that you know Why, if you want to know How you can support your drivers - then see 10 Ways Employers Can Improve Driver Behaviour